HomePortfolio
Shopify E-commerce Website for Expanding the Reach of a Leading Design Studio

Shopify E-commerce Website for Expanding the Reach of a Leading Design Studio

images - Logo
Client

Brittfurn

Category

E-commerce | Interior Design | Furniture

Engagement

Custom App Development, Shopify E-commerce Setup

Technologies

Shopify

Brief

Brittfurn, a Stockholm-based design studio with over 30 years of experience, sought to expand its online presence with a Shopify-powered e-commerce website. Galaxy Weblinks developed a comprehensive platform to cater to a wider audience of architects, interior designers, and furniture companies.

The Challenge

Brittfurn recognized the need to expand beyond its physical studio and reach a larger customer base online. The challenge was to create a Shopify-based e-commerce platform that effectively showcases their design services and products while providing a user-friendly experience for a diverse audience.

Proposed Solution

Galaxy Weblinks developed a comprehensive Shopify e-commerce solution tailored to Brittfurn’s needs, including:

  • Custom application development to enhance the customer experience and streamline key processes, leveraging Shopify’s APIs and app ecosystem.
  • Shopify store setup and configuration to create a fully functional and optimized platform to showcase Brittfurn’s products and services.

Key Deliverables

A user-friendly and visually appealing Shopify-powered e-commerce website.
Custom-developed Shopify applications to enhance functionality.
A fully operational and optimized Shopify online store.
IconIcon

Key Feature Enhancements

Custom Curtain App

This Shopify app empowers customers to personalize their curtains with ease. They can select from a wide range of fabrics, adjust sizes to perfectly fit their windows, and explore various styles to match their interior design preferences. The app provides a seamless and intuitive way to create bespoke curtains and visualize them in their intended space.

Wallpaper Calculator

Eliminating the guesswork from wallpaper calculations, this Shopify tool simplifies the process of determining the precise amount of wallpaper needed for any project. Customers input their wall dimensions and pattern preferences, and the calculator accurately determines the necessary rolls, preventing wastage and ensuring accurate ordering.

Product Filtering & Sorting

Customers can efficiently navigate Brittfurn's extensive catalog with comprehensive filtering and sorting options, powered by Shopify's robust product management capabilities. They can refine their search by brand, pattern, color, material, and style, enabling quick and easy discovery of desired products.

Upsell / Cross-sell

To enhance the shopping experience and increase average order value, this feature, built using Shopify's recommendation engine, strategically suggests relevant products to customers during their browsing journey. By recommending bestsellers, related items, and complementary products, Brittfurn can effectively showcase its diverse offerings and inspire customers to explore additional options.

Geolizr App

Recognizing its international customer base, Brittfurn utilizes the Geolizr Shopify app to tailor the online store experience for customers in different locations. It enables them to display country-specific content, automatically redirect visitors to regional storefronts, and present product prices in the visitor's local currency. This creates a more personalized and relevant experience for customers worldwide.

IconIcon

Delivery and Deployment

  • The Shopify e-commerce website was launched with a phased approach, starting with core functionalities and gradually introducing advanced features like the custom apps.

  • Leveraging the Geolizr app, Brittfurn can effectively manage and optimize its online presence for different regions, providing a tailored experience for its diverse customer base.

  • Rigorous testing and optimization across different devices ensured a seamless user experience.

  • Ongoing maintenance and continuous upgrades will ensure website security, performance, and compatibility with evolving Shopify features and functionalities.

  • Galaxy Weblinks will provide continuous support to Brittfurn, addressing any arising needs and ensuring the website remains aligned with their business goals.

Value Creation and Impact of the Solution

  • Commercial Impact

    By expanding its reach to a global customer base through a user-friendly Shopify e-commerce platform, Brittfurn is projected to increase its annual sales revenue by 20% within the first year of operation.

    The streamlined online ordering process and efficient order management capabilities, facilitated by Shopify’s robust infrastructure, are expected to reduce operational costs by 10%, improving overall profitability.

    The custom curtain app and wallpaper calculator are anticipated to increase average order value by 15% by encouraging customers to explore customization options and add-on products.

  • Impact on Brand Equity

    The new Shopify e-commerce platform strengthens Brittfurn’s brand presence and recognition in the competitive interior design market, establishing it as a go-to destination for high-quality furniture and design services.

    By offering a seamless and personalized online experience through Shopify’s capabilities, Brittfurn enhances its brand perception as a modern and customer-centric design studio.

    The interactive tools and personalized features foster greater customer engagement, building brand loyalty and encouraging repeat business.

  • Platform for Future Innovation

    The Shopify platform provides a scalable and adaptable foundation for Brittfurn’s future growth, allowing for easy expansion of product lines, integration of augmented reality features for furniture visualization, and adaptation to evolving e-commerce trends.

    The modular design of the website and custom apps, built within the Shopify ecosystem, enables seamless integration of new features and functionalities, such as 3D room planning tools or virtual design consultations, as Brittfurn’s business needs evolve.

    By leveraging Shopify’s analytics and customer data, Brittfurn can gain valuable insights into customer preferences and purchase behavior, enabling data-driven decisions to personalize marketing campaigns, optimize product offerings, and enhance the overall customer experience.