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Redesigning a Fintech Platform for Enhanced Usability and Data Discoverability

Redesigning a Fintech Platform for Enhanced Usability and Data Discoverability

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Client

Fiserv

Category

Financial Technology |
Web Application |
UX/UI Design

Engagement

Application Redesign and Development

Technologies

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Brief

Fiserv, a global leader in financial technology, recognized the need to enhance its Main Street Insights (MSI) application to better serve its clients in the ever-evolving financial landscape. MSI is a powerful platform that provides businesses with valuable insights into customer behavior and spending patterns by analyzing credit card usage data. However, the existing application’s user interface and data visualization capabilities needed modernization to improve usability, data discoverability, and overall user experience. Fiserv partnered with Galaxy Weblinks to revitalize the MSI application, focusing on creating a more intuitive and engaging platform that empowers businesses to extract actionable insights from their data and make informed decisions.

The Challenge

The existing MSI application presented several key challenges that needed to be addressed to enhance its effectiveness and user satisfaction:

  • Complex Data Visualization: The application needed to present complex financial data, such as sales trends, customer demographics, and spending patterns, in a clear, concise, and easily understandable format. This involved transforming raw data into meaningful visualizations that facilitate quick comprehension and analysis.
  • Usability Issues: The existing user interface presented challenges in terms of navigation, information hierarchy, and overall user flow. This hindered users’ ability to efficiently access and interact with the application’s features and data.
  • Limited Data Discoverability: Users faced difficulties in quickly and easily finding the specific data they needed within the application. The search functionality and data filtering options needed improvement to enable efficient data exploration and analysis.
  • Outdated Design: The application’s visual design felt outdated and did not align with current design trends or Fiserv’s brand identity. A modern and visually appealing interface was needed to enhance user engagement and reflect Fiserv’s position as a leader in financial technology.

Proposed Solution

A comprehensive application redesign and development project was undertaken to enhance the usability and data discoverability of the MSI application. This involved:

  • Conducting UX research to understand user needs and pain points with the existing application, including user interviews, surveys, and usability testing.
  • Redesigning the user interface (UI) to improve clarity, navigation, and visual appeal, incorporating modern design principles and best practices.
  • Developing interactive data visualizations to present key insights in a more engaging and understandable format, using charts, graphs, and maps to represent complex data sets.
  • Optimizing the application’s performance and ensuring compatibility across various devices and browsers, including desktops, laptops, tablets, and smartphones.

Key Deliverables

A redesigned MSI application with improved usability and data discoverability.
Enhanced user interface (UI) and user experience (UX).
Interactive data visualizations for clearer insights.
Optimized performance and cross-device compatibility.
Fiserv Key Deliverables
Fiserv Key Deliverables2
Fiserv Key Deliverables3
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Key Feature Enhancements

Intuitive Data Dashboards

The redesigned MSI application features intuitive data dashboards that present key metrics and insights in a clear and concise manner. Users can easily access and interpret critical data points, such as sales trends, customer demographics, and spending patterns, empowering them to make informed business decisions. The dashboards provide an at-a-glance overview of key performance indicators (KPIs), allowing users to quickly assess the health of their business and identify areas for improvement. For example, retailers can track sales performance across different locations, analyze customer segmentation data to identify target demographics, and monitor transaction trends to identify potential fraud or anomalies.

Interactive Data Visualizations

To enhance data exploration and analysis, interactive data visualizations were implemented. Users can explore data through various charts, graphs, and maps, allowing them to identify trends, patterns, and outliers. These visualizations provide a more engaging and intuitive way to understand complex data sets. Users can interact with the visualizations by filtering data by date range, location, or product category, drilling down into specific details to uncover deeper insights, and exporting reports in various formats (PDF, CSV, Excel) for further analysis and sharing.

Enhanced Navigation and Search

The application's navigation was streamlined to improve usability and data discoverability. A user-friendly menu structure, organized by key functionalities and data categories, allows users to quickly find the information they need. A robust search functionality with autocomplete suggestions enables users to easily locate specific data sets, reports, or functionalities within the application. This reduces the time and effort required to access critical information, improving efficiency and user satisfaction.

Personalized User Experience

The redesigned application allows users to personalize their experience by customizing dashboards, saving preferred reports, and setting data preferences. This personalization ensures that users have access to the most relevant information and can tailor the application to their specific needs and workflows. Users can choose which metrics to display on their dashboards, such as sales revenue, transaction volume, or customer demographics, set alerts for specific data points to receive notifications when certain thresholds are met, and customize the appearance of the application with different themes or color schemes to match their preferences.

Responsive Design

The application was developed with a responsive design, ensuring that it adapts seamlessly to different screen sizes and devices. This provides an optimal viewing and interaction experience for users accessing the application from desktops, laptops, tablets, or smartphones. The responsive design ensures that all features and functionalities are accessible and user-friendly across all devices, providing a consistent experience regardless of how users choose to access the application. This flexibility allows users to stay connected and access critical data on the go, improving productivity and responsiveness.

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Delivery and Deployment

  • The redesigned MSI application was launched, providing Fiserv's clients with an enhanced user experience and improved data discoverability.

  • The application was rigorously tested across various devices and browsers to ensure optimal performance, security, and usability.

  • Ongoing maintenance and support are provided to ensure the application remains up-to-date, secure, and aligned with evolving user needs and technological advancements.

Value Creation and Impact of the Solution

  • Commercial Impact

    The redesigned MSI application is projected to increase user engagement and satisfaction, leading to a 15% rise in application usage and data analysis activities within the first year.

    The improved data visualization and discoverability are expected to empower Fiserv’s clients to make more informed business decisions, potentially leading to a 10% increase in revenue or efficiency gains.

    The enhanced user experience and modernized interface are anticipated to strengthen Fiserv’s brand reputation as a provider of innovative and user-friendly financial technology solutions.

  • Impact on Brand Equity

    The redesigned MSI application reinforces Fiserv’s brand identity as a leader in financial technology, showcasing its commitment to providing cutting-edge solutions that meet the evolving needs of its clients.

    The user-centric approach and focus on usability enhance brand perception and build trust among Fiserv’s clients and partners.

  • Platform for Future Innovation

    The application’s flexible architecture and modular design allow for easy integration of new features and functionalities as Fiserv’s business needs and technological advancements evolve, ensuring the platform remains adaptable and future-proof.

    The platform’s scalability supports future growth and expansion, accommodating increasing data volumes and user activity without compromising performance.

    By leveraging user feedback and data-driven insights, Fiserv can continuously optimize the MSI application and personalize the user experience, ensuring it remains engaging and relevant to its clients.