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Magento 2 E-commerce Solution with Bilingual Support for Expanding Market Reach

Magento 2 E-commerce Solution with Bilingual Support for Expanding Market Reach

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Client

Saudi Ceramics

Category

E-commerce | Building Materials | Home Improvement

Engagement

Magento 2 Development, Bilingual Support, Payment Gateway Integration

Technologies

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Brief

Saudi Ceramics, a leading provider of ceramics and home improvement products in Saudi Arabia, aimed to expand its market reach and boost online sales through a robust and localized e-commerce platform. Galaxy Weblinks leveraged the power of Magento 2 to develop a solution with bilingual support and integrated payment gateways, catering to a wider audience and enhancing the online shopping experience.

The Challenge

Saudi Ceramics recognized the need for a powerful and adaptable e-commerce platform to reach new markets and increase online sales. The challenge was to create a Magento 2-based solution that caters to a diverse customer base, offering a seamless and localized experience with convenient payment options.

Proposed Solution

Galaxy Weblinks developed a comprehensive Magento 2 e-commerce solution tailored to Saudi Ceramics’ needs, including:

  • A bilingual online store with Arabic and English language options to cater to a broader audience in Saudi Arabia.
  • Integration of multiple payment gateways to offer customers flexible and convenient payment options.
  • Aramex integration to provide reliable shipping options and free shipping as an incentive.

Key Deliverables

A user-friendly and localized Magento 2 e-commerce website.
Bilingual support (Arabic and English) to cater to a wider audience.
Multiple payment gateway integrations for flexible payment options.
Aramex integration for reliable shipping solutions.
Key Deliverables 1
Key Deliverables 2
Key Deliverables 3
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Key Feature Enhancements

Bilingual Magento 2 Store

Leveraging Magento 2's multi-language capabilities, the online store was developed with both Arabic and English versions, ensuring accessibility for a diverse customer base. This localization effort contributed to a significant increase in online sales by catering to both native Arabic speakers and the expat community in Saudi Arabia.

Multiple Payment Gateways (Tabby, Tamara, Amazon Pay, Apple Pay)

To provide customers with maximum flexibility and convenience, Galaxy Weblinks utilized Magento 2's flexible payment gateway integration capabilities. By offering popular local payment options like Tabby and Tamara, alongside international options like Amazon Pay and Apple Pay, Saudi Ceramics reduced barriers to purchase and improved checkout completion rates.

Aramex Integration & Free Shipping

To enhance customer satisfaction and encourage purchases, Galaxy Weblinks integrated Aramex with the Magento 2 platform to provide reliable shipping options and offered free shipping as an incentive. This not only improved the customer experience but also instilled confidence in the reliability and efficiency of Saudi Ceramics' online store.

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Delivery and Deployment

  • The bilingual Magento 2 store was launched, making Saudi Ceramics' products accessible to a wider audience.

  • Multiple payment gateways were seamlessly integrated within the Magento 2 framework, providing customers with flexible payment options.

  • Aramex integration was implemented, ensuring reliable and efficient shipping services.

  • The team is committed to ongoing maintenance and continuous improvement of the Magento 2 platform, ensuring optimal performance and security.

Value Creation and Impact of the Solution

  • Commercial Impact

    The bilingual online store, built on Magento 2’s robust framework, has contributed to a 40% increase in online sales for Saudi Ceramics by expanding its reach and improving accessibility.

    By offering multiple payment options tailored to customer preferences, the Magento 2 platform has achieved a 25% reduction in cart abandonment rates, leading to higher conversion rates and increased revenue.

    The integration of Aramex and the introduction of free shipping incentives have further boosted sales and improved customer satisfaction.

  • Impact on Brand Equity

    The localized Magento 2 e-commerce platform has enhanced Saudi Ceramics’ brand reputation by demonstrating a commitment to customer convenience and providing a seamless online experience tailored to the Saudi Arabian market.

    The user-friendly Magento 2 platform, with its diverse payment options and reliable shipping services, has contributed to improved customer satisfaction and fostered greater brand loyalty.

  • Platform for Future Innovation

    The Magento 2 platform provides a scalable and adaptable foundation for Saudi Ceramics’ future growth and expansion into new markets.

    The platform’s modular architecture allows for the seamless integration of new features and functionalities, such as personalized product recommendations, advanced search filters, and loyalty programs, to further enhance the customer experience and drive engagement.

    By leveraging Magento 2’s robust analytics and reporting capabilities, Saudi Ceramics can gain valuable insights into customer behavior and preferences, enabling data-driven decisions to optimize product offerings, marketing campaigns, and overall online strategy.