Category : Analytics

9 Reasons Why you Should Not Accept Auto Update of Google for GA4

Are you aware of the auto-update functionality of GA4? Before you consider clicking that button, you need to understand the risks involved. Yes, there are risks. GA4 is different from UA in several aspects, especially in the way it is configured. It is important to carefully weigh the risks and benefits of auto-updating versus conducting […]

What will happen if I don’t migrate to GA4?

Google Analytics (GA) has been a go-to tool for collecting and analyzing website data and user behavior. With the launch of GA4, many people now have to decide whether to switch over or stay with Universal Analytics. This article will provide an in-depth overview of the potential repercussions of not switching to GA4. You will […]

How to migrate to Google Analytics 4: A step-by-step guide

Google Analytics 4 (GA4) is the latest version of Google Analytics, which was announced on October 14, 2020. It replaces the previous version, Universal Analytics. It includes new features such as enhanced machine learning, improved data collection and processing, and the ability to analyze cross-device and cross-platform user behavior. GA4 was developed in response to […]

Why you need to switch to Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It was released in October 2020 and is the successor to the previous version, Universal Analytics. One of the main differences between GA4 and Universal Analytics is that GA4 is designed […]

Product Analytics – Why They Matter and How to Get Started?

Product analytics have helped companies – big and small to better target and understand their customers. Analytics helps them determine product health, improve their customer experience, test product fitness and ensure they invest correctly, with limited time and resources. In essence, you can accelerate the growth of your business by analyzing products. In the end-user […]

5 Key Mobile Metrics to Make Your App Profitable

When you get an app idea, it’s natural to want to get started on it as soon as possible. While the idea could be the most unique and exciting, developing a mobile application is not cheap—and the harsh reality is that the majority of apps fail. So, before diving in and developing an app, it’s […]

4 ways to reduce customer churn using analytics

Customer churn rate is the percentage of your customers or subscribers who cancel or don’t renew their subscriptions during a given time.    A higher percentage of customer churn could be attributed to bad customer service calls, slow response, or even no response. Even if you do have a great influx of new customers, customer churn […]

Google Analytics 4 | The Vital Updates That You Need To Know

A lot is happening at Google, particularly on the analytics front with the new GA4 version. Apart from some practical UI choices, this Google Analytics update has made some much-needed amendments for user privacy, as well. A long-awaited successor to Universal Analytics, let us explore what this version has in store for all of us.  […]